The old logo: The new logo:
The new campaign strapline:
The new identity for Keep Britain Tidy brings together the famous campaign and the identity of the organisaiton behind it. Previously known as ENCAMS the decision was made to leverage the equity within the name and make the organisation’s name eponymous with its campaigns. The Keep It Tidy thought plays through the logo, common to both organisation and campaign, and the campaign straplines, the latter flexing according to the subject matter of each campaign: Help Keep It Tidy, Let’s Keep Our Park Tidy, Let’s Keep Guildford Tidy etc.
The generic tidyman icon is undoubtedly one of the most internationally recognised symbols as it has been adopted for litter bin signage across the world.
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