Brand Catalyst’s Blog

B&Q’s promotion of a new range of low energy lamps, reported in The Observer today (25.3.07), signals the inevitable scramble to market products and services to those concerned about global warming. As with the organic market, the move from an early adopter to a mainstream opportunity will take time, but the switch to lower carbon options is likely to be much quicker and much, much bigger. The reasons for this are twofold: 1. Lower carbon options will save you money, in the long term, whereas organic is likely to remain premium and 2. Going low carbon might save the planet - and we won’t hear the end of that in our life times nor for that matter in our grand-children’s grand-children’s life times, as they curse us from their homes in Birmingham on sea.